What is Link Building & How Does it Help My Business?

  • September 27, 2016
  • SEO
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Increase Your Website Traffic and Popularity with Link Building

Link Building is an overlooked tool that is extremely powerful.  When you use it, you increase your website’s popularity by encouraging other websites to link to yours!

Link building increases website traffic and popularity Lightpost Digital

  • The more links you have pointing to your website, the higher search engine ranking you will have. Google has much respect for link building and seeing a site with many inbound links.  A site with many links shows that others appreciate your authority on specific subject matter.
  • Link building is easy by finding websites that are similar to yours and trading links with them.
  • Think for a minute that you own a website for hairstyling and your three specialties are the latest in color, cuts, and straightening techniques.   If you have pages dedicated to each service and you write about them with fresh new insight and detail. The most important part is to include links to the similar websites you’ve found.
  • Then, coordinate link sharing with the owner of the websites you’ve linked to. It may cost you a bit of time, but well worth the effort. Generally, owners are very happy to know you have linked to their sites and are delighted to link back to you in return!
  • Don’t forget, many organizations, associations, and chambers of commerce offer a free link service and you should seize this opportunity as much as possible!
  • One more thing to remember! Google thinks local links are even better, so be sure to share links with local businesses in your area.

Link building takes some time and an extra amount of effort.  I came across an informative guide for building legitimate inbound links for your business website from Hubspot. For more information on outbound links and link building, refer to:

Hubspot: 32 Ways to Build Inbound Links

Are you ready to increase your website’s popularity with link building?

Have you thought about bringing new visitors to your website by using link building?

Request a free website quote

Do you need a new website? Lightpost offers affordable, mobile-responsive websites that will help you stand out from the crowd. Call (619) 375-3901 or click the button below for your free quote!

About Lightpost Digital

We are a digital marketing company with a focus on helping our customers achieve great results across several key services.

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