The two most important starting points to a digital marketing strategy are a professional website coupled with relevant search engine optimization.
Search Engine Optimization can seem confusing at first, but it doesn’t have to be. It’s important to understand how search engines work. Let’s consider how Google (who owns 67% of the search market) keeps its users happy and stays on top of the search business.
A Google search for a local business must take a lot of things into consideration to deliver accurate and helpful information back to the user. Essentially, Google attempts to instantly collect and analyze all the information available on you and your competitors and then it ranks your website and your competitors.
Websites without SEO, or with poorly done SEO, basically doesn’t exist to Google. This coding is a final step in the creation of your website and helps Google understand who you are, what you do, and where you do it! There are 3 key factors in determining your local rank:
On Page SEO
Search engines rely on your website to tell them who you are, where you are located, and what you do. Proper meta titles and descriptions are the key to ranking well online.
Google fact checks the consistency and accuracy of your business listings online and validates the credibility of your business.
Customer reviews impact your credibility and online ranking; Google wants its users (your potential new customers) to have a great experience when they come to you.
The most important part of writing great Meta Titles and Descriptions is determining the correct keywords. Our team researches the top keywords for your business, your competitors' websites, and consumer trends to develop the optimal SEO strategy for your website.
We provide a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity. Our goal is for our clients to see a quick and sustainable improvement to their search engine rankings.
How Do You Rank Online?
Let us show you how simple SEO updates on your current website can improve your rank!
Our professional SEO experts are the perfect partners for a successful business partnership.