What Are SEO Best Practices for Google and Bing?

SEO Best Practices – for better rankings!

If you are looking for SEO Best Practices, direct from the experts, the Google and Bing webmasters have put together the gold standards for achieving better rankings within their search engines.

When you want to make sure you are taking full advantage of SEO and following the rules to better rankings in queries from potential customers, you should pay close attention to what the big search engines tell you:

Google SEO Guidelines

These guidelines are geared toward giving your website visitors a positive user experience:

• Make pages for users, not for search engines
• Don’t deceive your users by presenting different content to search engines than you present to users (called “cloaking”)
• Make your site with a clear hierarchy and text links – every page should be reachable from at least one static text link

Bing SEO Guidelines

These guidelines focus on your website’s content:

• Ensure a clean, keyword-rich URL structure is in place
• Make sure content is not buried inside rich media (Adobe Flash, JavaScript, and Ajax
• Verify that rich media doesn’t hide links from crawlers
• Create keyword-rich content and match keywords to what users are searching for
• Produce fresh content regularly
• Don’t put the text you want indexed inside images (for example, if you want your company name to be indexed, make sure it is not displayed inside a company logo

You may see the complete set of published guidelines from Google and Bing by visiting these links:

Google SEO Guidelines

Bing SEO Guidelines

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