You Might Be Thinking: SEO Increases Traffic, but How Does it Work?
Business owners are very curious about how SEO increases traffic to their website. Hundreds of million times a day people fire off a question to Google, Bing, and Yahoo. And within a fraction of a second these search engines need to decide which of the 4.75 billions pages on the web to show them!
At Google, their brilliant engineers have designed complicated algorithms to understand the ambiguous human language written on every one of these billions of web pages.
Matt Cutt is a leading engineer at Google who knows how this all works and breaks it down for you in his video: How Search Works.
SEO Increases Traffic for Your Small Business
You and our small business clients are deeply involved with your businesses and don’t have the extra time to learn the ins and outs to become experts at SEO. We’ve come to know that you all are in the same boat when it comes to SEO:
You understand the basics and why there is a need to optimize your website using SEO.
You are a smart businessperson who knows it will build traffic and increase your customer base.
When running a small business day to day, there is only enough time to deliver the products and services you specialize in.
You want to find out more about this kind of search marketing so you can talk intelligently about it when you are ready to start doing SEO with a professional firm.
If you know some top level SEO basics and want to be demystified, you’ve come to the right blog post! In this blog post, I promise to give you just enough info to be able to speak intelligently with your digital marketing gurus! Here is one of the best SEO descriptions I’ve found. Webopedia’s definition of SEO is:
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Don’t mess with their algorithms! Search engines are “answer machines”. Some of the smartest software engineers in the world are designing them!
For every single query across the web, these designers ensure that the search engines return the best, most relevant, and popular information.
The Birth of Search Engines Was Only 15 Years Ago! It’s taken 15 plus years for engineers to mastermind the science to achieve the best match between “results” and a person’s “query”. They do this by creating complex algorithms to rank information based on two important concepts, relevance and popularity.
Relevant information is that which is most meaningful and useful to the online “searcher”.
Popularity means that the information comes from a respected website that everyone likes and trusts.
In a nutshell, SEO tries to leverage these two very bankable concepts. These concepts working together will produce higher SEO rankings and, in turn, result in higher traffic. My team and I are like a broken record when we speak to our clients about the impactful part SEO plays. We wouldn’t be worth our weight without talking about this winning strategy to our small business owners!
When are you going to implement SEO and increase your traffic?
Are you thinking about adding SEO and do you need some help?