3 Simple Steps to Optimize Your Online Business and Increase Customer Calls
“Referrals are my lifeblood” – That’s what most home remodelers business owners say, but when they take a closer look, they find that their most qualified leads come to them via the internet.
In this article, you will learn how to build a strong online presence for your business that will produce more customer calls and interest in your products and services. Learn what a responsive website is and why your website should be responsive. Know how to update your SEO so your website is found, for all types of internet searches, and why correct business listing information is a priority.
New computers and mobile are being introduced daily: New desktops, laptops, tablets, mobile phones – all with different screen sizes and resolutions.
You want your customers to experience the most responsive and optimal presentation of your website, no matter which type of computer or mobile device they use.
In the past your desktop and mobile websites were developed separately. This is now an outdated approach and inefficient solution because it doubles the time, doubles and increases the risk of causing brand confusion if the two are not identical.
The most effective and cost-efficient approach is to develop a “responsive” website.
Responsive means that your website automatically adjusts to accommodate the resolution and image size of the user’s device as shown in the graphic below.
The majority of customers (62%) visit local businesses’ websites from mobile devices. Google and other search engines require your site to be “mobile-friendly”. It is plain and simple. If your website is not mobile-friendly, the search engines will rank you lower because you are not aligned with their goal of delivering the best internet search services to their customers. When you take the steps to make your website responsive, your business will be rewarded with a higher organic search and increased traffic to your site. If you are not sure if your website is mobile friendly, use the Mobile-Friendly test.
2) Use SEO to Attract More Clients for Your Home Remodeling Company
SEO stands for Search Engine Optimization. All successful online marketing strategies start with an SEO friendly website. When you implement SEO, you will ensure that your website can be found on search engines, like Google, Bing and Yahoo result pages. SEO is a tool that allows you to attract specifically targeted traffic that is looking for the exact type of services you offer. For example, in your business category, you will receive organic traffic from people who are searching for home remodeling, which allows you to reach more potential clients than only the people you hand your business card to or those who hear about you through referrals.
This is especially important for local businesses with high competition such as home remodeling. The majority of people searching the Internet (92%) never click through to the 2nd page of a search. It is important that your website is ranked highly on the first page of the search results so that your potential customers can easily find you.
If you would like to know where you currently rank, use the rank-checker. Simply type in your website and a keyword (For example, use the keyword “home remodeling San Diego”). If your ranking is 5, it means that you show up on page 1 at position 5 on the organic search results (after paid advertising which will be explained in 3).
When your website ranks higher than 10, you are not SEO-optimized and could be losing a large percentage of traffic as a result. Keep in mind, less than 2% of clicks go to businesses ranked lower than 10 (33% of clicks go to the top listed company, 18% of clicks go to the second, etc.).
The first step to optimizing your SEO is to adjust your titles. Your page titles should never be over 60 characters long as Google only displays up to 60 characters and everything else gets cut off.
Secondly, your page titles should be structured as “Keyword Phrase / Context / Location.” For example “Home Remodeling San Diego / Your name.”
Find the top keywords for your home remodeling company and learn how to efficiently improve your SEO to drive traffic to your website.
3) Make Sure Your Business Listings Are Correct
The last step to a successful online marketing strategy is to make sure your business information is consistent, complete and available across the web. Think about how much you invest in your enterprise to create an impactful description of your services. Isn’t it important to you to protect your investment by making sure people can find you?
Listings data tells search engines your business name, your address, phone number, as well as other important information like your business hours, services and logo, and images.
Listings Management Software also allows you to update your data in one easy step across the web. You can add pictures, videos, referrals and other features, as well as eliminate any old addresses, phone numbers or business names. Your data is will also be protected from being changed by anyone who is not authorized. Click Here to Check Your Business Listings Online
The more websites you are listed on and the more accurate the information is, the more likely search engines will send their users to your business. If Google sends their users to a wrong address or a closed business, it would demonstrate poor service on their end. To prevent this from occurring, they cross check your data and assume that you are out of business or are managing your business poorly if your listings are incomplete or inconsistent.
Learn how to drive traffic to your home remodeling website and generate new clients: